Last week I finally launched the Inspired by Dawn brand. It has been a long journey to develop my launch product, Style Rx, and bring this brand to life. Four short years ago I had my beautiful daughter, and with much trepidation left my marketing and branding career to take a much needed reboot and indulge in the opportunity to finally be a mom. However, as much as I looked forward to this one-of-a-kind time I knew that I would always resume my career.
As my newborn daughter quickly became an active and independent toddler, our family made a cross-country move, and before I knew it my little girl was leaving me several times a week for preschool. While all this was happening it was becoming increasingly clear that I needed to figure out what I was going to do to put my marketing experience back to work. Fortunately, in the midst of this transition, I went through a period of inspiration – probably because I had a moment to think since leaving the confines of an office building! The original idea for the Style Rx line of pill box cases started evolving in my mind, along with other ways to make to make life simpler, yet more attractive for busy women at all stages of life.
I felt the time was right to see if I could take this idea and figure out how to bring it to the market – all while building a unique brand along the way. The branding part is what I’ve done throughout my career. It’s what I love. That part made sense to me and excited me most. But the designing, sourcing, quality control, intellectual property (patents, trademarks, copyrights, oh my!), contracts, etc., etc. – that was all new to me. I’ve learned more than I ever wanted to know about some of these areas but they were all little pieces in my journey and I’ve stretched myself in new ways. I’ve become a more well-rounded professional along the way, and hopefully a more inspired wife and mother. (Tips for Starting Your Own Business)
Now I’m starting the next phase of my journey – getting Style Rx into people’s hands. I’m sure this part will have it’s own twists and turns and learning curves. I’d love to have you join me. Check back here as I detail the growth of Inspired by Dawn and Bring Style to Life along the way!
Splurge gift shop in Fox Chapel is the first shop to carry the Inspired by Dawn Style Rx pill box cases. Stop in and see them at the counter. Splurge is located at 1112 Freeport Road Fox Chapel, PA 15238 and glimpse their glamourous selection online too. They have a great selection of vintage and modern inspired accessories, gifts, home decor, and design services.
Thanks for an amazing first week! Your support has been inspiring.
Made our first Style Rx sale today to a dear friend. She picked up one for herself (Les Fleurs de Midnight) and one for her mother (Inspiration). Love it!
She's not even using hers for meds but instead lipsticks, liners and glosses. Great alternative use!
It's been a long journey but we are officially open for business. Hope everyone loves the Style Rx pill box case. Live life Inspired!